The brand inspired by the colors of Brazil will be appearing at Samaritaine until August 31. FARM Rio offers bright and cheerful collections with an exotic style that are perfect for the summer sun.

With vibrant tones and floral patterns, FARM Rio will take you on an exciting journey through its line of dresses, tops and swimsuits. The label will have its very own pop-up in the department store, decorated in its own style with a joyful mix of prints and textures, to brighten up the ground floor of the Rivoli side. The brand's pieces are real conversation-starters, ideal attire for strolling through our "Magic City"!

The walls are adorned with drawings of birds as an ode to nature and to connect with visitors. Artist Pierre Fonseca designed this "Symphony" to be a sensory experience. For Mother's Day in France on June 4, you can choose your own poster print of an illustration by the artist, which will be given to you in exclusive packaging designed especially for the partnership between Samaritaine and FARM Rio. A QR code at the bottom of the poster allows you to hear the singing of macaws, hummingbirds or multicolored parrots! It's the perfect way to immerse yourself in the world of FARM Rio — modern and digital yet deeply connected to the environment.

Co-created with architect Marcelo Rosenbaum, FARM Rio's space at Samaritaine bridges the gap between Brazilian and French cultures, as well as between art and fashion.

Head off to this delightful destination and discover a varied selection that combines creativity and craftsmanship. And as an added bonus, the brand will plant a tree in Brazil for every piece purchased. As if you needed another great reason to come and join the FARM Rio party!

Groundfloor, Rivoli Side