Samaritaine
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LOEWE x On: The Fusion of Elegance and Performance

From May 23 to June 23, discover on the ground floor of Samaritaine

May 23,2024

From May 23 to June 26, discover on the ground floor of Samaritaine, the fifth collaboration between LOEWE and the Swiss brand On, offering a collection of technical sportswear and fashion for men and women.

This fifth collaboration combines LOEWE's luxury design with On's Swiss engineering, offering a complete wardrobe from head to toe, designed to enhance active lifestyles, whatever the weather. The capsule highlights the Cloudtilt 2.0 sneaker, a fusion of LOEWE's aesthetic and On's innovative and high-performance fabrics, perfect for navigating the city streets.

The collection includes coats for all weather conditions, insulated parkas, down jackets, and vests finished with a "Storm" tie-dye pattern in three colors. Versatile outdoor clothing also features in the collection, such as the ultra-lightweight jacket and the performance parka designed from an innovative two-and-a-half-layer ripstop fabric.

For indoor activities as well as outdoor exploration, LOEWE x On collaboration offers sports outfits in a variety of ergonomic shapes: performance tops, T-shirts, and tank tops made from recycled technical jersey, as well as hoodies and sweatshirts in bonded jersey.

Technical bottoms, such as jogging pants, training shorts and tight leggings, provide comfort whether you're running or recovering, and accessories such as neck warmers, socks, arm sleeves, caps, and undergarments further support performance in all weather conditions.

Find the collection's products in a range of distinct colors, from bright orange, pink, and blue to neutral monochromes and the "Storm" pattern of the collection in blue, gray, and white.

Finally, don't miss out on the new Cloudtilt sneakers, featuring a new multilayer upper composed of mesh and woven textiles, with enhancements such as rubber toe caps, extra padding on the tongue and shoe collar, and an elegantly branded heel loop. Cloudtilt 2.0 is available in a variety of colors with a completely white sole, while the original Cloudtilt is offered in a new monochrome neon yellow, alongside khaki green, wild pink, beet red, navy blue, and sand.