PERSÉE

Founded in 2017, the jewelry brand Persée is a subtle blend of contemporary art, travel, history and audacity. The designer, Nawal Laoui whose taste and passion for creativity influenced from diverse cultures and journeys. The name Persée comes from Perseus- a Greek mythology hero- the son of Zeus and Danaë. The story goes that Zeus came to Danaë in the form of a shower of gold, and fathered her son Perseus. The technique used to pierce the diamond was discovered during her trip to Japan. The diamond is laser drilled inserting a ring to fix them to the jewel. Freed from its setting, the diamond diffuses all its brilliance and reveals all its fascinating play of light on jewels. With a fine, minimalist and timeless design, Persée’s creation shakes up the classic and traditional diamond setting. The designer also works with precious-colored stones and the Akoya cultured pearls. Through her creations evoking the Northern African culture, especially Morocco, the land of her origins. More than that, the collections are nourished by artistic influences: Picasso, Matisse and Calder, the modern art of the sculptor Brancusi or the very current lines of the architect Pierre Jeanneret. Persée creates an everyday jewelry that goes with everything and forget itself, but its identity is strong and assertive enough to arouse curiosity and compliments. Nothing is massive or overloaded and has enabled the brand, which will soon be celebrating its 4 years, to be acclaimed around the world by renowned institutions.