FORTE_FORTE

forte_forte, here we are the narrative power of clothes is truly felt only when the wearer is the protagonist. forte_forte aims at dissolving the distance between the clothes and the person, putting emotions and sensations at the center. emotional authenticity is the character that defines the project, which stemmed from the brotherly bond between giada and paolo forte. the story began in 2002 with a small collection of hand–finished t–shirts. grown in the fashion business, the forte brothers hail from veneto, one of the manufacturing districts in which made in italy has taken its shape and identity over the years, turning the artisanal process into an industrial one while keeping intact its values and peculiarities. giada and paolo have absorbed this ethos since childhood, in the family’s knitwear factories. giada trained at nottingham trent university, where she studied knitwear design, while paolo studied economy. after autonomous experiences in their respective fields, they decided to join forces on a project based on the values they believe in: the beauty of creativity as a filterless bond between the creator and the consumer. giada is in charge of design, paolo is the business strategist. robert vattilana, art director and giada’s life partner, is the third member of the group: the one who translates visions and sensations into images and spaces, or graphic and editorial choices. forte_forte is the offspring of the three’s joined efforts: the family name is doubled, christening the brand with an incitation that is already an expression of strength; the lower case font signals a desire for intimacy as opposed to ostentations. at the beginning the headquarters were hosted in the house of giada and paolo’s mother, among childhood memories and the coming and going of friends and acquaintances. the house is a symbolic and meaningful place, full of stimuli and memories whose power resonates to this day. for the first two seasons, giada and paolo travelled with samples in a bag, which they presented in the first person to prospective clients. authenticity needs to be communicated as such, without filters. success immediately ensued. growth, by programmatic decision, has been slow and organic. slowness is a quality that forte_forte cultivates with pride. it is the choice to operate on a personal level, far from fashion and closer to style, creating pieces with no expiry date, meant as words of a constantly evolving discourse. slow is the choice of a business model in which profit comes from quality, from products of real and palpable value and production is carefully controlled. slow is the choice to open up one step at a time, only and always at the right moment. the arrival of style capital fund in 2017 confirmed the solidity of the path offering new financial tools without distorting the identity. today the collection is distributed internationally. main markets are italy, europe, the united states and japan. forte_forte maintains its headquarters in veneto: the sentimental, artisanal and industrial ties with the territory are essential, as they shape the brand’s identity. the headquarters are no longer in the family home, but in a complex of industrial buildings in which efficiency and a domestic spirit cohabit. wellness is a quality that permeates human relationships as well as space and clothes. the collection has grown over the years into a complete proposal made of beautiful materials left free to express their personality. colors are refined, pure forms welcome the body without constraints. light imperfections emphasize honesty and humanity. the same traits and personality define the boutiques opened since 2018 in milan, paris, london, tokyo, madrid, rome, forte dei marmi and cannes. a narration of emotional spaces full of echoes and suggestions which, just like the advertising campaigns and the communication, are conceived by robert. places that are never overbearing, that welcome and caress, dissolving the distance between the space and the person. forte_forte is a hub of sensations and emotions permeated by a sense of timeless classicism. it keeps evolving, staying true to the spirit of the beginnings.